PERlux

Oriental line of fabric softener concentrates

Scope of Project

For Perlux, we designed an oriental line of fabric softener concentrates built around scent as the key experience. The luxurious formula is infused with real perfume, which inspired the key visual: a bottle wrapped in a blooming flower.

Scope of Project

The new packaging uses a visual style closer to beauty products than to laundry detergents. This intentional shift elevates the brand’s perception and builds a more emotional connection with consumers.