pescadero – smoked fish brand

Where taste is the catch of the day

Scope of Project

Our task was to refresh the brand identity and packaging, as the existing design no longer reflected the brand’s full potential. The goal: stronger shelf presence and highlighting what makes Pescadero unique.

THE OUTCOME

Inspired by fishing, the new design features a fishnet-shaped product window, paired with a clean white and deep navy color palette for maximum shelf impact. Modern typography and intuitive icons make key product information easy to navigate.

The redesign gives Pescadero a distinctive, contemporary look that reinforces its positioning and communicates the brand’s promise: healthy and delicious can go hand in hand.